Church stretching

So I'm trying a out this new term. Since I don't like the term "church planting" (see here), I was wondering what term I should use. What do y'all think of church stretching (again go here to see where I am coming from)?

Also on the same topic, Cindy and I were talking and we were discussing that all the times we saw people traveling alone they were going to an established church, thus not necessitating the 2 or 3.